Wix has become pretty well known over the last few years, in part due to budget-busting marketing campaigns starring stars like Heidi Klum, Jason Statham and Gal Gadot, better known as Wonder Woman. But let’s start with the basics:

The Wix website builder is a simplified way to create a website. It runs in your web browser (no need to install any software) and already provides its own web hosting. You sign up, select a template design, and start creating. It doesn’t require any advanced technical skills (forget HTML!).

Today, Wix is the biggest player in the website building landscape and hosts a whopping 110 million websites.

Who should use Wix?

Their visually impressive layouts are designed for small businesses, restaurants, online stores and artists such as musicians and photographers. They are optimized for mobile devices and can be spiced up with one of the numerous apps available from the Wix App Market.

In a way you can compare Wix to a prefabricated house: the fundamental structure already exists and can’t be changed. You can, however, paint the walls to your gusto (choose a theme) and add the furniture you love (photo galleries and other apps).

Wix Pricing



Create a free website with Wix ads. Not included: your own domain name.


Connect Domain

Connect your own domain with your Wix site. Your site will still show Wix ads.



Ideal for smaller professional websites. No ads and plenty of storage.



The right plan if you need a lot of web space (up to 10 GB included).



Best plan to create an online store – includes unlimited products.



For larger online stores that require VIP customer support.

Monthly prices for 1-year contracts; Domain included in selected packages.

From our view, Combo is by far the best plan for regular websites without ecommerce. It is ad-free, includes a domain name for 1 year and provides enough storage for most needs. Find our detailed analysis of Wix’s premium plans here.